Selleys Wins Most Trusted Brand 6 Years In A Row
What did Selleys win at the 2024 Reader's Digest Trusted Brands Awards?
For the 25th year, Reader's Digest has approached Australian consumers to ask their opinions on what brands of products and services are important to them. With years of research behind it, Reader's Digest can confidently identify the features a Trusted Brand must possess in order to maintain relevance and purpose for Australian consumers.
Reader's Digest describes a Trusted Brand this way:
"A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture."
In the 2024 awards, Selleys was recognised in three ways.
The three recognitions
- 15th Most Trusted Brand overall in the 2024 Reader's Digest Annual Trusted Brands Awards.
- Australia's Most Trusted Brand in the Glues and Construction Adhesives category in the same awards.
- Australia's Most Trusted Brand in the Sealants & Fillers category, likewise.
The category awards mark the sixth consecutive year that Selleys has received this honour. Its brands — Liquid Nails, No More Gaps, Aquadhere, Spakfilla and many more — continue to help consumers achieve lasting results and deliver pride and satisfaction in a job well done.
Selleys' brand promise, "IF IT'S SELLEYS, IT WORKS", continues to be the driving force behind its commitment to high-quality, innovative products that help Australians successfully complete their home decorating and renovation projects.
What the award is, and what it is not
It is worth being precise about this, because "most trusted brand" is a phrase that gets used loosely. The Reader's Digest Trusted Brands programme is a consumer survey — Australian consumers are asked which brands matter to them, and the results are compiled into overall and category rankings. It is a measure of reputation among the people who buy the products.
It is not a technical certification, a performance test, or a standards approval. Where you need evidence of a product's actual performance — a fire rating, a movement capability, a service temperature range — that comes from the product's own technical data sheet and its tested compliance, not from an awards programme. Selleys publishes those documents in its technical documents, safety data sheets and test certificates libraries.
The named brands
The four Selleys brands named in the announcement span most of the categories the awards covered:
| Brand | What it covers |
|---|---|
| Liquid Nails | Construction adhesives for building, landscaping and flooring |
| No More Gaps | Gap fillers for interior and exterior joints |
| Aquadhere | PVA wood adhesives, interior and exterior grades |
| Spakfilla | Wall fillers for cracks, dents and holes |
The categories in context
The two categories Selleys won are, between them, most of what the company makes.
Glues and construction adhesives covers everything from a squeezy tube for a broken mug handle through to a cartridge of construction adhesive holding plasterboard to studs. The glues and adhesives range includes construction adhesives, contact adhesives, epoxies, super glues, wood glues and specialist products.
Sealants and fillers covers wet area and glass silicones, roof and gutter products, construction and fire-rated sealants, gap fillers, wall fillers and specialist putties. The sealants range and the putty and fillers range between them cover that ground.
More Selleys stories
- Selleys Knead It comes to the rescue on the high seas
- Selleys Knead It saves the day in the Great Victoria Desert
- Selleys Araldite helps Wilbur the giant tortoise
- Selleys Shoe Fix with Fixer Upper
- All Selleys Stories
Common questions
What award did Selleys win?
Australia's Most Trusted Brand in the Glues and Construction Adhesives category and in the Sealants & Fillers category, at the 2024 Reader's Digest Annual Trusted Brands Awards. Selleys was also awarded the 15th Most Trusted Brand overall.
How many years in a row?
Six consecutive years in the category awards.
Who runs the awards?
Reader's Digest, which has been surveying Australian consumers on trusted brands for 25 years.
What does Reader's Digest mean by a Trusted Brand?
In its own words, a brand that "enjoys international appeal, yet at the same time upholds a strong local connection" and "has individual relevance for all its consumers".
Which Selleys brands were named?
Liquid Nails, No More Gaps, Aquadhere and Spakfilla, among others.
What is the Selleys brand promise?
"IF IT'S SELLEYS, IT WORKS".
Is this a product performance certification?
No — it is a consumer survey measuring brand trust. Product performance figures come from technical data sheets and test certificates.
Where do I find the technical documents for a product?
The technical documents, safety data sheets and test certificates libraries.
What award has Selleys won for six years in a row?
Selleys has won the title of Most Trusted Brand for six consecutive years as of 2024, according to the Selleys website.
What categories did Selleys win at the 2024 Reader's Digest Trusted Brands Awards?
Selleys was named the Most Trusted Brand in the Glues & Construction Adhesives category and the Sealants & Fillers category at the 2024 Reader's Digest Trusted Brands Awards in Australia.
Where did Selleys rank overall among trusted brands in Australia in 2024?
Selleys ranked 15th Most Trusted Brand overall across all categories in Australia in the 2024 Reader's Digest Trusted Brands Awards.
Who is the publisher/organization behind Selleys?
Selleys is an Australian adhesives, sealants and fillers brand and a division of DuluxGroup (Australia) Pty Ltd.
When and where was Selleys founded, and who founded it?
Selleys was founded in 1939 in Sydney, Australia, by Martin Selley.
What is Selleys' brand promise?
Selleys' enduring brand promise is "If It's Selleys It Works," a commitment established since the company's founding in 1939.
What does the recognition in both the Glues & Construction Adhesives and Sealants & Fillers categories indicate about Selleys?
Winning Most Trusted Brand in both categories demonstrates that Selleys' reputation for reliability extends across multiple product segments, with consumers consistently choosing the brand for both adhesive and sealing solutions.